At a Glance · AI-generated

ESPN launched a Super Bowl LXI promotional campaign transforming network personalities into Toy Story characters as part of a tie-in celebrating Pixar's Toy Story 5. The animated spot, part of ESPN's "We're Going" campaign initiative, reimagined sports stars as action figures within the Toy Story universe. The campaign rolled out June 3-4, 2026, combining ESPN's sports coverage with Disney and Pixar's iconic animated franchise ahead of the championship game.