At a Glance · AI-generated

Disney CEO Josh D'Amaro led the company's 2026 upfront presentation on May 12, ringing the New York Stock Exchange opening bell before addressing advertisers at the Javits Center. D'Amaro emphasized Disney's mission to create "generations of belonging" while highlighting the company's diverse portfolio, from streaming services to theme park-connected franchises like "Ahsoka" and partnerships with the Savannah Bananas. The presentation featured performances from Olivia Rodrigo and appearances by Anne Hathaway and NFL legends. D'Amaro acknowledged Disney's century-long brand legacy while noting recent challenges in brand perception rankings.