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Marvel Fined $160,000 for Comic-Con Advertising Stunt

3 articles • Started 2 months ago • Last updated 2 months ago

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Marvel Studios was fined $160,000 for an advertising stunt at San Diego Comic-Con in which the company covered an iconic Gaslamp Quarter arch with promotional material for "Avengers: Doomsday." The fine was issued following legal action related to the unauthorized marketing display. The incident represents a costly penalty for the studio's promotional campaign at the annual comic book convention.