At a Glance · AI-generated

Star Wars merchandise and books took center stage at San Diego Comic-Con 2026, with multiple publishers and manufacturers unveiling new products and exclusive offerings. LEGO debuted Star Wars brick sets alongside activations featuring other franchises, while Sideshow and Hasbro showcased collectibles at dedicated booths. Lucasfilm's pavilion featured displays highlighting "The Mandalorian" and upcoming titles, and publishers including Insight Editions and Marvel revealed new novels and comics, including the novel "Legacy" available for early purchase at the convention.